Release time:2020-12-18
Browse times:617
Till the end of November, the sales share of
FreshHema's private brand products went to 10%, which is almost the
highest in the domestic retail industry. From the launch of Daohuaxiang
rice, the first private brand of FreshHema in 2016, to FreshHema’s Blue
Label, FreshHema’s Workshop, FreshHema’s Daily fresh and other private
brands, FreshHema now owns over 1000 SKUs, and its private brand system
has been initially formed.
In the process of building the system
for FreshHema’s private brand, the products have gone from cooperating
with manufacturers to Ali's digital agricultural production warehouse.
FreshHema has also completed the circle of production, supply and
marketing from the supply chain to the consumption scene, and entered
private brand building in the second path.
Judging from the
current disclosed data, since this year, FreshHema has launched more
than 20,000 new SKUs, of which more than 6,000 are FreshHema's private
brand products. On the face of that, FreshHema creates explosive SKU and
drives its private brand by category. In fact, FreshHema is focusing on
products and the demand value of products in terms of quality and
personalization.
With
a complete manufacturing industry chain, supply chain and rich product
categories, it can be said that FreshHema has reached the second path of
its private brand.
At present, the development of domestic
private brands has reached the stage of realization. Traditional
retailers such as China Resources Vanguard, RT-Mart, Yonghui, Wumart,
etc. have also begun to make efforts to develop their private brands in
recent years. The main purpose is to promote market share, increase
gross profit, create brand value, differentiate operation, enhance store
image, and increase customer loyalty through private brand. It can be
said that "private brand" is a topic that all retail companies must try
in some stage.
FreshHema has been devoted in private brand for 4
years, and its private brand product system has been initially
completed, which is leading the domestic retailer. How to use its
private brand to occupy the needs of users and further consolidate its
private products, supply chain, and brand value are issues that need to
be considered in the next step of FreshHema.
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